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Customer Relationship Management
Changing consumer attitudes are driving Customer Relationship
Management. Fuelled by Internet induced expectations and an even
increasing mood of self reliance among customers, companies have
to compete in an environment where communication,...
Customer Satisfaction
When people buy a product or service, what they are buying are the benefits, value and satisfaction afforded by ownership or consumption. Customer and consumer satisfaction is based on the extent to which their expectations are satisfied through...
Customer Service - 10 Simple and Practical Tips on How to Dazzle Customers
1. If you know that a customer is coming to visit you, put up a
sign (or maybe a balloon) that welcomes them to your business.
Tell your team who is coming so that they know who your customer
is and can call them by name.
2. When you go to...
Customer Service: A Matter of Common Sense
There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy. Consider: The managers of two...
Customer Service and Marketing - Its not that Hard!
Customer Service and Marketing that Works Go into many businesses today and try and get service, its sometimes impossible! The customer service officer is on the phone talking about personal issues, there is not enough staff, and they are...
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Customers - What They Really Want - 6 Secrets of Customer
What customers really want can be divided into two areas.
Firstly - they want the core service of your business to
meet their needs. They expect your product or service to
work.
If you say you're a plumber, then the customer expects you
to fix their leaking pipe. If you say you're an accountant,
then they expect you to resolve their tax details.
They also expect your product or service to represent value
for money.
If I buy an expensive pair of winter boots I expect them to
keep out the cold and wet and also look good. Naturally if I
was to buy a cheaper pair I wouldn't expect them to last as
long.
Customers expect your after-sales service to be efficient.
If my new winter boots start to leak when I wear them for
the first time, then I expect the shop to replace them
immediately.
However, none of this will make customers loyal or cause
them to tell others how good you are. They take this core
service as a given. You wouldn't see me running around
telling people that my new winter books didn't leak.
This is the Second and most important point -
What customers really - really - really want and what will
make them loyal to your business and say wonderful things
about you to other people are:
1 Warm and friendly responses - When customers make contact
with you face to face or over the telephone, they want a
warm response. It can still be businesslike but you and your
people need to look and sound - friendly and likeable.
(This may all sound like common sense to you but think about
these factors the next time you're a customer and ask
yourself if the're happening to you. Then ask yourself if
your customers or clients are experiencing this from you and
your people)
2 They want to feel important - They know that you have lots
of other customers and clients but they just love it when
you make them feel special.
3 They want to be listened to - Customers often get the
impression that the person dealing with them is not really
listening. You must keep working on your listening skills.
Keep good eye contact with people and concentrate on what
they're saying. Keep and open mind and resist the temptation
to jump in with an answer.
It's also important to show that you're
Associated Websites
listening. Open body
language and head nods when face to face - lots of Uh - Hu's
when over the phone.
4 Someone to know their name - A persons name is one of the
sweetest sounds they'll ever hear. If you use a customers
name when you talk to them, it indicates that you recognise
them as and individual. Don't use it too often as it can
become irritating, but definitely at the start and the end
of a conversation.
5 Flexibility - Customers hate to hear the word "No" or "it
can't be done." It's not always possible to say "Yes" to a
customer or do exactly what they want; however, it is
important to be as flexible as you can.
Tell customers what you can do not what you can't.
6 Recovery - When things go wrong, customers want you to
solve their problems quickly. They don't want to hear
excuses or who's to blame or why it happened, they just want
it fixed fast.
Customers will often judge the quality of your service by
the way you recover. They will even forgive your mistakes if
you recover well.
Say, for example, you served a meal that wasn't cooked
properly or wasn't hot enough. You would need to apologise,
assure the customer it will be fixed and then do it quickly.
Then tell the customer that they won't be charged for the
main course or give them some wine or a free desert. Then,
when that customer talks about your restaurant, they'll tell
people - "There was a small problem initially but when I
pointed it out, they really moved themselves and they
couldn't have been more apologetic."
Don't be afraid when something does go wrong; it's often a
great opportunity to show customers just how great your
service really is.
Overall, customers just want to feel good. They want to feel
better after they've dealt with you or anyone in your
business, than they did before. If you can create that
feeling, then you're well on the way to - giving customers
what they REALLY want
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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